Wellness Program – Objectives and Goals.   

Goals are broad-based statements about what the wellness program is expected to do.  The goal of the wellness program is to enhance the health of the individual and the organization. Goals like mission statements provide direction in a wellness program.

Goals are specific and provide a means of measurement of the health promotion program to determine effectiveness. There are two types of objectives, process and outcome.

Process objectives state the activities that need to occur to achieve a desired outcome.

Examples of process goals are -

o  Number of participants screened

o  Number of participants in and completing wellness programs

o  Satisfaction of wellness program participants

o  Number of participants who were medically referred and saw their doctor

o  Number of promotional activities

o  Number of participants seen in follow-up

Example of outcome goals are -

o  Number of participants who improved fitness level

o  Number of participants who lowered cholesterol level

o  Number of participants who lost weight, body fat

o  Number of participants who quit tobacco use

o  Number of participants with high blood pressure (BP) who decreased their blood pressure (BP)

o  Number of participants whose initial level of alcohol consumption put them at-risk who are no longer at-risk

o  Number of participants with risk factors who saw their physician and are being treated for high blood pressure or cholesterol years later